While locals dine on fried rice, Thai curries, Mediterranean cuisine and the like, those dishes don't really belong to Australia. They're part of multicultural Australia but are often claimed by other nations. Apart from the homegrown kangaroo -- and perhaps the now-American-owned Vegemite -- there must be others. Some are cliched, some are obvious, some may surprise.
But if you do not know the strengths and weaknesses of your business or the opportunities and threats facing your business, your business may suffer.
As you prepare to perform your SWOT analysis, invite your restaurant manager as well as your chef and assistant managers to get involved so you gain more insight from different points of view. Other strengths may consist of your pricing structure, such as offering a lower-priced menu than similar restaurants in your area.
Other strengths may include serving a specific type of ethnic food not served elsewhere in the area. Weaknesses Weaknesses give you an idea of things to improve in your restaurant.
Another weakness may exist if you do not provide adequate employee training, such as showing wait staff how they should attend to tables or explaining to culinary personnel how you want food prepared and presented. Other weaknesses may include not getting consistent supplies that result in menu items not being available.
Relying on an outdated point-of-sale system or using paper to keep track of ordering and stocking is a weakness, because there are better ways of calculating your stockroom, order and financial needs. Opportunities Look for opportunities that help your restaurant increase its profits, such as expanding or providing different types of food and beverages.
Taking advantage of trends related to eating healthier may mean featuring more organic dishes or salads on your menu. Finding ways to generate more traffic during slow times, such as in the afternoon, may represent an opportunity for growth.
Selling some of your restaurant products, such as salad dressings or baked goods, for people to buy and take home represents an opportunity. Offering delivery services and take-out or setting up a drive-through to meet the needs of people on the go represents another potential opportunity.
Threats Competing restaurants located nearby represent a threat to your business, especially if you sell similar types of food or have similar dining experiences.
New restaurants opening up in your area also represent a threat, since area diners have more options on where to spend their dining dollars.
Other threats consist of the potential rising price of certain foods. For instance, if you make seafood dishes and something negative impacts the shrimp market, a threat exists if you need to raise prices or find new suppliers, because you may lose business.
References 2 Culinary Business Strategy Blog: She writes business plans for startups and established companies and teaches marketing and promotional tactics at local workshops.
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