Ben Lobel There is an emerging style of work that has gone viral all around the world. It has become a gem for entrepreneurs, work-at-home professionals, people to travel a lot and also independent contractors.
Whether in the realms of technology, marketing, finance or public policy, this year has held some unexpected developments, as well as the continuation of some ongoing trends.
The share of mothers who do not work outside the home rose to 29% in , up from a modern-era low of 23% in , according to a new Pew Research Center analysis of government data. The modern workplace has increasing differences from its predecessors and former incarnations. Gone are the high walled cubicles, the corner offices, and the reliance on a mail room or even a. In the span of just six quarters between and , nonfarm business output declined by $ billion and million jobs were lost. This period, known as the Great Recession, was the worst American recession since the Great Depression.
Where do we stand today, and where might we be heading tomorrow? Here are 19 key ideas, trends, and predictions to keep in mind to make the most of the second half offor both your business and your customers. Technology and cybersecurity A shift in IT spending: The rise of the sharing economy: Already, retail Amazonautomotive Uber and Zipcarand the server market Google, Amazon have been disrupted — and we have had two years without another major industry being disrupted.
Given this, financial services and healthcare are ripe for disruption. No longer will stock images, generic nurturing campaigns, or impersonal calls to action convince consumers. Modern marketing tools make personalization possible: A major catalyst behind this shift toward one-to-one has been advances in personalization technology, especially click segmentation.
Personalizing email marketing is especially valuable because small businesses often have a variety of products, yet not every offering will necessarily appeal to every customer on an email list.
For example, conversational AI companies like Conversica will make it possible for PR companies to harness conversational AI for lead nurturing and finding new clients.
CRM companies like Helpshift will streamline customer service. AI however will not replace traditional media relations.
Journalists deserve a human touch that AI will not yet be able to mimic. While large companies jumped on the Facebook ad bandwagon some time ago, there is significant long-tail growth among SMBs which still have not embraced Facebook ads fully and the vast majority are not advertising there.
Many owners even have separate vendors for Facebook, Google, web content, web maintenance, etc. Large brands do this rather well, and I believe It appears that we can absorb two or three more quarter-point interest rate hikes before year-end without any great material negative effect.
With the recent tax cut increasing the deficit substantially, the increased borrowing needed to fund the deficit will ultimately become a problem. To reduce the deficit going forward, either taxes will have to increase, or alternatively, expenses will have to be reduced. As a result of this shift, the traditional brick-and-mortar banking solution will be replaced with a technology first-mindset.
In essence, your wallet will be your phone. Lending, banking services, statement processing and other banking channel players are scrambling to get online and get faster. We expect the scramble to continue as the industry seeks to eliminate middle men — like brokers — and better serve their customers.
Expect that to continue. More customers equals more opportunity for attacks. Lower costs and increased availability of speech analytics tools mean more businesses will record and monitor calls within their contact centers.
Instead of simply guiding callers through prompts, speech analytics will help to categorize them and analyze responses in terms of what you say and how you say it. Insights like these will be used to guide agents, in real time, to get the best results from each interaction.
With the right people and tools in place, companies can now focus on using data to drive growth. Companies will look to incorporate artificial intelligence AI to gain a competitive edge.
To remedy this, the industrial space may pick up a trend from the consumer space, where device updates are downloaded automatically, and give the user little say in the process. Large companies will also look to reduce their real estate commitments and move more to flex desk options as more employees work away from the office, while being connected to it by making use of better tools that help them do their work more effectively.
He worked for a local newspaper and freelanced for several publications after graduating college. He can be reached by emailor follow him on Twitter. You May Also Like.The modern workplace has increasing differences from its predecessors and former incarnations.
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In the span of just six quarters between and , nonfarm business output declined by $ billion and million jobs were lost.
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